– Stephen Robertson, BRC director general
There was a boost for food retailers towards the end of the month as the sunshine came out and shoppers started getting in party food and drink ahead of the Olympics but it wasn't a significant help.
With only the opening couple of days of the Olympic Games covered by these statistics, we'll have to wait a while to assess the overall impact on retail sales.
Let's hope Team GB keeps on increasing its medal tally, bringing a feelgood factor that helps consumer confidence."
Retailers suffered a "lacklustre" July as expectations of an Olympic boost appear to be "wide of the mark", according to a leading survey.