Sadly July was a lacklustre month and it's doubtful this trend will change as early expectations that the Olympics will raise retailers' fortunes look to be wide of the mark.
Central London's retailers are already being hit hard by shoppers actively avoiding the capital.
It's likely that any blip of benefit the Games bring will be short-lived.
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A senior employee at the organisation reportedly derided the three-year-old royal for being 'royal, rich' and "advantaged'.
The company plead guilty to two counts of breaching the Health and Safety at Work Act after the grisly accidents.
In the run-up to the Rio Olympic Games, ITV News speaks to four Olympic hopefuls in Team GB. Today we profile gymnast Claudia Fragapane.