Sadly July was a lacklustre month and it's doubtful this trend will change as early expectations that the Olympics will raise retailers' fortunes look to be wide of the mark.
Central London's retailers are already being hit hard by shoppers actively avoiding the capital.
It's likely that any blip of benefit the Games bring will be short-lived.
More top news
Michel Platini has formally announced that he intends to stand for the Fifa presidency when Sepp Blatter vacates the position
Microsoft's new system Windows 10 has been met with approval after its disastrous predecessor but users have yet to be entirely convinced.
Alton Towers crash victim Leah Washington, who lost a leg as a result of the horrific incident, celebrated her 18th birthday last night.