– Helen Dickinson, head of retail at professional services firm KPMG
Sadly July was a lacklustre month and it's doubtful this trend will change as early expectations that the Olympics will raise retailers' fortunes look to be wide of the mark.
Central London's retailers are already being hit hard by shoppers actively avoiding the capital.
It's likely that any blip of benefit the Games bring will be short-lived.
Retailers suffered a "lacklustre" July as expectations of an Olympic boost appear to be "wide of the mark", according to a leading survey.