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Lord Coe 'legacy ambassador'

Lord Coe is to continue his involvement with the Olympics beyond today's closing ceremony as David Cameron's legacy ambassador. He has won praise for his role in making the Games a success as the chairman of the 2012 organising committee, Locog.

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Lord Coe's remit as Olympic legacy ambassador

  • Advise the Prime Minister on how to make the most of the Games in reaching the Government's target of £13bn economic benefit as a result of hosting the Games
  • Act as a roving global ambassador to help win new trade and investment deals for British businesses who have helped make the Olympic Games such a success
  • Advise the Prime Minister on ways to ensure that legacy plans across the four key areas - economic, sporting, volunteering and regeneration - are put into action and the pace of activity stays high

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