Government attempts to transform Olympic euphoria into tourism

The government's strategy will generate more than £500 million in extra spending and create more than 14,000 new jobs.

  • As well as targeting Chinese tourists the Government will encourage Britons to take a break in the UK
  • In addition to the Commonwealth Games, tourism should benefit from the Champions League final at Wembley Stadium next year
  • The strategy will also attempt to maximise the impact of cultural tourism