Government attempts to transform Olympic euphoria into tourism

The government's strategy will generate more than £500 million in extra spending and create more than 14,000 new jobs.

  • As well as targeting Chinese tourists the Government will encourage Britons to take a break in the UK
  • In addition to the Commonwealth Games, tourism should benefit from the Champions League final at Wembley Stadium next year
  • The strategy will also attempt to maximise the impact of cultural tourism


Boris hails Olympic Games

Boris Johnson suggested that the London Olympic Games may have been the greatest ever staged when he spoke to ITV News.