Culture Secretary Jeremy Hunt will today call for a post-Olympic tourism revolution.
In a speech to industry leaders he will set out a new strategy to deliver a tourism boost on the back of the Games.
He is determined to make sure that the UK makes the very most of being in the global spotlight in this Olympic year.
Keshorn Walcott won Trinidad and Tobago's second gold medal in Olympic history. He was rewarded with more than a gold letterbox.
Boris Johnson suggested that the London Olympic Games may have been the greatest ever staged when he met ITV News presenter Mark Austin.
The British runner Mo Farah's victory dance has become a hit of the Olympics Games. But how did it all start?