The Culture Secretary, Jeremy Hunt, says the success of the Olympics can "turbo-charge" the UK's tourism industry.
Chinese tourists will be targeted under a new strategy being launched today. The government predicts the number of holidaymakers from China will treble.
Mr Hunt said:
"The Olympics have been for Britain what Usain Bolt is for athletics - something that grabs the attention of the world and refuses to let it go. From the wonder of Danny Boyle's opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country.
We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation."