The key strategies to the post-Olympic tourism revolution

  • An £8 million extension of the GREAT marketing campaign – crucially expanding the campaign within China, a key fast-growing economy.
  • A £2 million investment to boost domestic tourism marketing – building on this year’s ’20,12% discount’ TV ad campaign.
  • Maximising tourism on the back of the other big sporting events on the horizon – including the Champions League in 2013, Commonwealth Games in 2014 and World Athletic Championships in 2017.
  • Making the most of cultural tourism, including maximising tourism boost from the extraordinary success of Festival 2012.
  • These new initiatives will continue to maximise on the economic benefits of the Games across 17 key international cities.


Boris hails Olympic Games

Boris Johnson suggested that the London Olympic Games may have been the greatest ever staged when he spoke to ITV News.