Young people travelling out to resorts will be handed leaflets which include the story of 18-year-old Jake Evans from Liverpool. He narrowly survived a fall from a seventh floor balcony last year. Speaking to ITV1's Daybreak he said:
I was on a balcony with a couple of friends and I did the balcony step down and I asked a guy off the balcony below to throw me a lighter. I was quite drunk, I tried to grab the lighter and I went over head-first. I woke up on a sun lounger, which actually saved my life.
Mr Evans suffered a fractured skull, split both his eyelids open, had a cut to his face and smashed his teeth through his lip, as well as snapping his wrist and fingers, suffering leg damage and seriously injuring his back.