We've already seen some tragic cases this summer which have had devastating consequences for the individuals and families concerned.
This year there's been a particular spike early on in the holiday season with figures already matching last years.
Some people have fallen whilst climbing to a friends apartment, others have simply lost their footing after a few too many drinks and a few have deliberately jumped off aiming for the pool below.
It should go without saying these practices are extremely dangerous and can cost them their life or leave them permanently disabled.
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Andre Luzganov, who shot dramatic video of the attack the weekend, told ITV News his family has left and will not be returning to Mariupol.
A call operator at NHS 111, which was designed to relieve pressure on emergency services, tells ITV News the system is struggling to cope.
Shell chief executive Ben Van Beurden says the full effect of oil price slump is yet to be felt. In the meantime tough decisions lie ahead.