– Fazel Fatah, president of the British Association of Aesthetic Plastic Surgeons (BAAPS)
We are delighted that the review is now under way.
We would very much like the review to look at the issue of advertising of cosmetic surgery that is widely used to prey on the vulnerability of patients who seek cosmetic surgery for psychological reasons.
If an outright ban is not achievable, then a new strict code of advertising is badly needed to protect patients.
– James Frame, professor of aesthetic plastic surgery at Anglia Ruskin University
Everybody has been asking for something like this for the past 30 years.
There has to be a fundamental sea change in the marketing of cosmetic surgery and non-surgical aesthetics in our country.
At the moment, it's treated like a bit of a game and it shouldn't be like that. I've every faith the review will do a good job.