Cineworld banking on Bond for end of year boost

Cineworld, the UK's largest cinema operator, is banking on James Bond saving the day following a drop in audience figures through the first half of the year.

Box office admissions fell 0.8% in the 26 weeks to June 28, although a small rise in ticket prices kept revenues up during the period.

Daniel Craig
Daniel Craig will be making his third appearance as 007 in Skyfall. Credit: Ian West/PA Wire

But Cineworld said the release of the latest Bond film Skyfall, The Hobbit and the final entry in the Twilight series should bring a strong end of year boost.

Comic-book adventure Avengers Assemble was the top performer during the first half of the year, grossing more than £51 million in the UK.

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