We are not yet clear how it will operate here and the legal implications, and we have not had a conversation with the charity about these issues. Once we have more information, we can advise members of the public considering the possibility of arranging a donation through this route... We have seen an increase in the use of social networking websites which can put potential donors in contact with people who need an organ transplant. We are constantly reviewing our approach to keep pace with such developments, to make sure they meet the legal requirements.
In the US patients have found a controversial way of persuading people to donate a kidney, and the emotional appeals are coming to Britain.
A website is launching to allow patients to plead for a kidney donor. It may persuade more people to donate as they choose who receives it.