– Councillor David Simmonds, chair of the LGA's Children and Young People Board
In the current education landscape dozens of schools across the country are changing their names or identities.
It is understandable that many will want to mark this, but they need to remember that parents do not have an endless pot of cash for new school clothing.
Headteachers have a moral responsibility to minimise any additional costs that occur because they change their name or status, for whatever reason.
Schools have a "moral responsibility" to keep the cost of pupils' uniform down, council leaders warned today.