Olympics dents UK retail sales

Retailers failed to bask in the glow of Team GB's Olympic success last month after figures showed the sector's worst sales this year.

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August saw slowest online sales growth for at least four years

The British Retail Consortium research shows:

  • The most notable impact from the Olympics was felt online, which saw growth of 4.8% in August, the lowest since the BRC started collecting data on internet sales in October 2008.
  • Warmer weather in the middle of August helped boost sales of food, especially party snacks such as crisps, nuts and barbecue foods.
  • Clothing had an "unusual and rather disappointing" month, the BRC said, as womenswear retailers failed to attract customers to autumn/winter ranges.

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