The British Retail Consortium said;
"The survey dilutes hopes that the holding of the Olympic Games has had a significant overall boost to the UK economy in the third quarter (although there will be a positive impact from the ticket sales) and it also underlines the fact that consumers are still facing very difficult times.
"On the positive side, the labour market is currently remarkably resilient with employment rising while consumer price inflation has halved from the September 2011 peak of 5.2%, but that is the main good news at the moment."
More top news
Parts of the UK will feel colder than the Arctic Circle in the coming week as bitter winds make it feel -15C in some places.
At least three people have been killed in clashes in eastern Ghouta just hours after the UN Security Council backed a 30-day ceasefire.
Very Very Cold !