Retailers failed to bask in the glow of Team GB's Olympic success last month after figures showed the sector's worst sales this year.
Retail sales values were down by 0.4% on a like-for-like basis last month, the British Retail Consortium said, the lowest since November last year, when excluding April, which was heavily distorted by Easter timings.
The sporting event gave a mild boost to food sales in the form of party food and drink, the BRC said, but the net effect of the Games was minimal as lower footfall in London hit sales.
Stephen Robertson, director general of the BRC, which represents some 60% of retailers, said:
It's clear people were absorbed by the magnificent Olympics and had little interest in shopping, especially for major items.
More top news
Donald Trump's revised immigration ban targets the same seven Muslim majority countries listed in his original executive order, sources say.
People convicted of cruelty against animals should face much harsher prison sentences, some charities have claimed.
Theresa May has been warned by EU ministers that Britain's Brexit negotiators must be prepared to compromise or risk a "crash landing".