Are supermarket prices 'misleading'? Your views on Twitter:


@itvnews I check the price tags closely eg. In Tesco the cheapest toilet rolls are never the ones on offer when you go by cost per 100 sheet


@itvnews Take a calculator and a conversion table. >> Your views on 'misleading' supermarket prices:


Supermarket prices 'misleading'

Almost three-quarters of consumers believe supermarkets are trying to mislead them by using confusing pricing practices, a watchdog has found.