Are supermarket prices 'misleading'? Your views on Twitter:

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@itvnews I check the price tags closely eg. In Tesco the cheapest toilet rolls are never the ones on offer when you go by cost per 100 sheet

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@itvnews Take a calculator and a conversion table. >> Your views on 'misleading' supermarket prices: http://t.co/C5hN83hu

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Supermarket prices 'misleading'

Almost three-quarters of consumers believe supermarkets are trying to mislead them by using confusing pricing practices, a watchdog has found.