Stoptober, the first ever national campaign to encourage people to quit smoking has been launched.
The innovative campaign comes as smoking remains the biggest killer in England with half of long-term smokers dying prematurely from smoking related diseases.
Stoptober which takes place from 1 October and is backed by Cancer Research UK and the British Heart Foundation is the first 28 day quit attempt of its kind to encourage the nations eight million smokers to make the step towards a smokefree future.
Smokers will receive support and encouragement through TV and radio advertising which goes live on Monday 10 September, plus a daily messaging service and roadshows around the country.
More top news
A bus carrying school children has crashed in Italy killing at least 16 people.
Tens of thousands of people are expected to join demonstrations on Saturday in cities around the world in support of women's rights.
Adama Burrow welcomed people to 'the new Gambia' after his predecessor Yahya Jammeh finally ceded defeat in the presidential election.