Stoptober, the first ever national campaign to encourage people to quit smoking has been launched.
The innovative campaign comes as smoking remains the biggest killer in England with half of long-term smokers dying prematurely from smoking related diseases.
Stoptober which takes place from 1 October and is backed by Cancer Research UK and the British Heart Foundation is the first 28 day quit attempt of its kind to encourage the nations eight million smokers to make the step towards a smokefree future.
Smokers will receive support and encouragement through TV and radio advertising which goes live on Monday 10 September, plus a daily messaging service and roadshows around the country.
More top news
Business Secretary Vince Cable says the party plans to double the number of employers offering apprenticeships to young people.
A study suggests people who are obese fall into six types including heavy drinking males, young healthy females and those in poorest health.
Ed Miliband will announce the plan to crack down on exploitation which he says is driving immigration of low skilled workers and poor wages.