People should 'enjoy' giving up smoking, says government health adviser

Chief Medical Officer Professor Dame Sally Davies has said people should "enjoy" giving up smoking, as the nationwide's first ever quit campaign is launched.

She said: "Our new campaign is to get people enjoying giving up smoking.

"We encourage people not to reach for the packet, it really isn't helping you, engage with Stoptober and see if you can be one of the many people who will quit."

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Campaign urges smokers to quit

Stoptober, the first ever national campaign to encourage people to quit smoking has been launched.