Chief Medical Officer Professor Dame Sally Davies has said people should "enjoy" giving up smoking, as the nationwide's first ever quit campaign is launched.
She said: "Our new campaign is to get people enjoying giving up smoking.
"We encourage people not to reach for the packet, it really isn't helping you, engage with Stoptober and see if you can be one of the many people who will quit."
More top news
Colombia's President Juan Manuel Santos has accepted the Nobel Peace Prize at a ceremony in Stockholm.
Rain will linger across the south for much of today, slowly clearing away through tonight
The Equality and Human Rights Commission report said the deaths are attributed to a "failure" in the care of police suspects and prisoners.