Chief Medical Officer Professor Dame Sally Davies has said people should "enjoy" giving up smoking, as the nationwide's first ever quit campaign is launched.
She said: "Our new campaign is to get people enjoying giving up smoking.
"We encourage people not to reach for the packet, it really isn't helping you, engage with Stoptober and see if you can be one of the many people who will quit."
More top news
The Cosby Show star, 80, was found guilty of three counts of aggravated indecent assault.
The Government's stance risks a negotiating car crash with the EU, as it refuses to acknowledge risks over the Irish border.
Sunshine and a soaking