Campaign urges smokers to quit

Stoptober, the first ever national campaign to encourage people to quit smoking has been launched.

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Smoking campaign costs 'a couple of million' pounds

Health minister Norman Lamb, who revealed he quit smoking last week, said the cost of the campaign was about "a couple of million" pounds.

He told BBC Breakfast:

It costs the NHS over £2.7 billion a year, over 1,200 people admitted to hospital every day as a result of smoking, so this is an enormous killer.

With the number of lives that are lost, and the number of families that are destroyed as a result of that, surely to commit a bit of resource to a campaign that could result in saving lives is worthwhile.

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