Health minister Norman Lamb, who revealed he quit smoking last week, said the cost of the campaign was about "a couple of million" pounds.
He told BBC Breakfast:
It costs the NHS over £2.7 billion a year, over 1,200 people admitted to hospital every day as a result of smoking, so this is an enormous killer.
With the number of lives that are lost, and the number of families that are destroyed as a result of that, surely to commit a bit of resource to a campaign that could result in saving lives is worthwhile.
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No energy supplier scored highly enough to be awarded the Which? recommended provider status.
ITV said the move was to "focus our efforts on our digital platforms, in support of the main show."
A freezing, frosty night for some of us, milder for others