Everything Everywhere, the owner of Orange and T Mobile, has announced that it will rebrand as EE ahead of the 4G network launch.
While all the hype of the 4G launch happens in London, I'm at the real frontline of UK digital technology: Thelkeld in Cumbria.
As new generation mobile Internet is announced in Britain - there are questions about competition, costs and the consumer.
What is 4G,? How will it change our networks? Everything you need to know about 4G.