Chief Constable Andy Trotter, the lead on communications for the Association of Chief Police Officers (Acpo), said:
Many offensive comments are made every day on social media and guidance will assist the police to focus on the most serious matters.
There is not only the matter of principle to be addressed but also the practicality of dealing with thousands of potential offences.
More top news
A photograph appearing to show a seagull flying in formation alongside the Red Arrows display team has gone viral.
Bowers pleaded not guilty of assaulting his ex-fiancee Sophia Cahill in Croydon in January.
Today the outside world – in the form of US and Swiss authorities – came knocking at Fifa's door.