An O2 spokesman confirmed that customers who had queued outside the Colliers Wood O2 branch hoping to be among the first to own an iPhone 5 were left disappointed by the theft of the shop's entire shipment.
They were advised to try an alternative O2 outlet.
The spokesman added that Usman Sethi, the employee believed to be responsible, is still at large and the batch of iPhones - worth in excess of £133,000 - is still to be found.
Police are searching for a man wanted in connection with the theft of 252 Apple iPhone 5 smartphones from the London store where he works.
Aussie Todd Foot is the first person in the world to buy the first iPhone5.
Apple users' have reacted angrily to inaccuracies and mistakes within the corporation's new map locating software.