"You think Brazil is just samba and football," businessman Francisco Ricardo Blagevitch told me in Sao Paulo today.
He was one of about 30 business leaders invited to meet David Cameron who's here to try and drum up more business for Britain.
At the moment, we have a paltry 1.5% share of Brazilian trade.
The Prime Minister is in Brazil where he hopes to capitalise on our Olympic success to win new contracts from this rapidly developing country.
Earlier he opened a new JCB factory with orders for 1,000 backhoe loaders.
But despite Brazil's huge economic success in recent years, it's evident from talking to some business leaders, they still feel they are not taken seriously enough in London.