Douglas Alexander has started his speech by quoting the British distance runner and double gold-medalist Mo Farah.
When asked by a reporter whether he would have preferred to compete in the Olympics for his native Somalia, Mr Farah replied: "Listen mate, this my country. This is where I come from and when I put on a Great Britain vest I am proud. I am very proud."
The spirit of Conservative legends has been regularly evoked at Labour's party conference.
ITV News heard what voters in the marginal seat of Corby, due to hold a by-election in November, thought of Ed Miliband's speech.
There are plenty of reasons to take issue with the substance of Ed Miliband's speech this afternoon.