Halfords' uphill struggle helped by Olympics

The uphill struggle by Halfords to revive sales appears to have been given a much-needed boost from the Olympics and Tour de France.

Bradley Wiggins during the Men's Individual Time Trial
Bradley Wiggins during the Men's Individual Time Trial Credit: Press Association

The retailer says sales have surged since Bradley Wiggins became the first Briton to win the Tour de France. And it didn't stop there as Chris Hoy and Victoria Pendleton helped Britain win gold medals at the Olympics.

Victoria Pendleton in action against Russia's Ekaterina Gnidenko in the Olympics
Victoria Pendleton in action against Russia's Ekaterina Gnidenko in the Olympics Credit: Press Association

Halfords says:

-Cycling division saw revenues up 14.7% in the quarter to September

-By contrast, they were down 9.6% in the first quarter

(Figures compared to the previous year)

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