We are half-way through, Romney hitting his talking points and visibly more confident. President's friends will struggle to spin this a victory.
The US unemployment rate has edged down to 8.1% nationally but any failure to continue that momentum will be seized upon by Republicans.
The lackluster debate performance from Obama, who has been called the greatest communicator since Reagan, gave us our October surprise.
The dust is settling on a successful night for Mitt Romney but the show must go on.