Angry fans booed Lady Gaga after she arrived over an hour late for a public appearance - and then dashed indoors before many had even caught a glimpse of her.
Hundreds of screaming fans crammed the streets around luxury department store Harrods ahead of the UK launch of her new perfume, Lady Gaga Fame.
But many were left disappointed after she refused to walk the full length of a specially themed black carpet, and then went inside before some had even caught sight of her, leading to a chorus of boos.
Luke Reader, 18, from central London, said: "It's quite ironic it's called Fame because it just shows how much fame has changed her.
"She couldn't even spend five minutes talking and having some pictures taken. It's not on."