While fatalities at level crossings are at a low, there have been more pedestrians than motorists killed at crossings in recent years, and so we wanted to focus our campaign to connect with this audience.
We know that it's easy to get distracted or, given the sleepy, rural surroundings, not realise the risk at a crossing, but just as motorways cut through the countryside, so do railways.
Britain's level crossings, although among the safest in Europe, pose the most significant rail safety risk to the public.
ORR wants the rail industry to close level crossings, but where this is impracticable is pushing the industry to deliver innovative solutions such as the development of new technology to make crossings safe for all users.
More top news
Defence Secretary James Mattis has distanced himself from Mr Trump's assessment of the media, as has Republican senator John McCain.
A two-year-old boy was found dead in a Perthshire river after being reported missing on Sunday morning.
Eagle-eyed Twitter users spotted that a campaign photo the party claimed was in Stoke on Trent, was actually in Bolton.