– Martin Gallagher, head of level crossings for NR
While fatalities at level crossings are at a low, there have been more pedestrians than motorists killed at crossings in recent years, and so we wanted to focus our campaign to connect with this audience.
We know that it's easy to get distracted or, given the sleepy, rural surroundings, not realise the risk at a crossing, but just as motorways cut through the countryside, so do railways.
– Ian Prosser, director of rail safety at the Office of Rail Regulation (ORR)
Britain's level crossings, although among the safest in Europe, pose the most significant rail safety risk to the public.
ORR wants the rail industry to close level crossings, but where this is impracticable is pushing the industry to deliver innovative solutions such as the development of new technology to make crossings safe for all users.