A stark television advert showing the dangers of not paying attention at level crossings is being launched today by Network Rail.
The advert shows a family playing I Spy in the countryside, with the daughter suddenly realising she is on the tracks with a train bearing down on her.
Network Rail hopes the message "See track, think train" will make people aware that despite being in a quiet, rural setting, paying attention to warning signs can save lives.
More people are killed at footpath crossings than any other type of crossing. NR is spending £130 million on an investment to improve level crossing safety.
More top news
New photos of Princess Charlotte, taken by her mother, have been released by Kensington Palace.
Gales likely further south, locally severe, but winds easing this evening.
Three workers at Mini dealership suspended after photo emerges of staff kneeling in a IS-victim pose with bags over their heads.