A stark television advert showing the dangers of not paying attention at level crossings is being launched today by Network Rail.
The advert shows a family playing I Spy in the countryside, with the daughter suddenly realising she is on the tracks with a train bearing down on her.
Network Rail hopes the message "See track, think train" will make people aware that despite being in a quiet, rural setting, paying attention to warning signs can save lives.
More people are killed at footpath crossings than any other type of crossing. NR is spending £130 million on an investment to improve level crossing safety.
More top news
Ex CPS boss says it was a "serious failing" by prosecutors not informing him of an investigation into allegations against Lord Janner.
Today there'll be plenty of sunshine across the British Isles with wispy cloud towards the coast.
A Star Wars-themed fleet of planes is set to take to the skies after Japan's Ana Airways announced a partnership with Lucasfilm.