A stark television advert showing the dangers of not paying attention at level crossings is being launched today by Network Rail.
The advert shows a family playing I Spy in the countryside, with the daughter suddenly realising she is on the tracks with a train bearing down on her.
Network Rail hopes the message "See track, think train" will make people aware that despite being in a quiet, rural setting, paying attention to warning signs can save lives.
More people are killed at footpath crossings than any other type of crossing. NR is spending £130 million on an investment to improve level crossing safety.
More top news
A series of relaxed new portrait pictures of the Duchess of Cambridge have been released, and will go on public display from Sunday.
14-year-old Jasmine Elcock is the fourth Britain's Got Talent 'golden buzzer' act after leaving Ant in tears with her performance.
A band of heavy rain is heading for the UK, threatening to make the May Bank Holiday a washout, the Met Office has warned.