'Yellowism' founder explains his action at the Tate

Umanets is one of the founders of "Yellowism". He describes as "neither art, nor anti-art":

Yellowism is not art, and Yellowish isn't anti-art. It's an element of contemporary visual culture. It's not an artistic movement. It's not art, it's not reality, it's just Yellowism.

It can't be presented in a gallery of art, it can be presented only in a Yellowistic chambers. The main difference between Yellowism and art is that in art you have got freedom of interpretation, in Yellowism you don't have freedom of interpretation, everything is about Yellowism, that's it. I am a Yellowist.

I believe what I am doing and I want people to start talking about this. It was like a platform. I don't need to be famous, I don't want money, I don't want fame, I'm not seeking seeking attention. Maybe I would like to point people's attention on what it's all about, what is Yellowism, what is art?

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