"I'm not a business man, and I can't always see sense in some of the decisions," said Newcastle manager Alan Pardew, "but that decision [to bring back the St James' Park name] I really like."
The club's sponsorship deal with Wonga is thought to be worth £24m over four seasons.
"The finance that it gives me directly helps me with the first team and indirectly is going to help me with the academy and foundation," he said.
More top news
Widespread frost for most areas as temperatures dip below freezing.
Premier League clubs have agreed to pay all full-time staff the living wageof £9.15 an hour in London or £7.85 an hour outside the capital.
Tamworth represents what's going on at the national level, a remarkable boom in jobs but wages only just beginning to overtake inflation.