"I'm not a business man, and I can't always see sense in some of the decisions," said Newcastle manager Alan Pardew, "but that decision [to bring back the St James' Park name] I really like."
The club's sponsorship deal with Wonga is thought to be worth £24m over four seasons.
"The finance that it gives me directly helps me with the first team and indirectly is going to help me with the academy and foundation," he said.
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