"We've been following the controversy over the stadium naming rights and we're fans ourselves - football fans - and we totally get the passion that comes with football," said Wonga CEO and founder Errol Damelin.
"We listened to the fans - the fans want it to be called St James' Park, and we're delighted to be able to be part of solving that problem."
More top news
Dozens of protesters gathered outside the practice of a suburban Minneapolis dentist who killed a protected lion in Zimbabwe.
Ramsay Street, the set of long-running Australian soap Neighbours, is to be transformed into a hotel for fans.
The average Brit spends almost ten years of their lives in front of the television, research has suggested.