Wonga confirmed that it has secured the naming rights for Newcastle United's stadium and will rename it St James' Park.
Last year, the club changed the name of the stadium to the Sports Direct Arena after owner Mike Ashley's company.
But the old name will now return as part of the new sponsorship deal with the loan company.
A Wonga spokesman said:
"We listened over the last three days and we saw what really matters to the fans.
"Football is an emotional sport and it's obviously really important to them. We listened to what they wanted and that is why we have done it."
More top news
TV presenters Richard Madeley and Judy Finnigan say they have made a formal complaint after their daughter received rape threats.
The Chuckle Brothers are hoping their song with grime artist Tinchy Stryder will become a hit.
One father has taken his son's football team allegiance to whole new level and put it up for sale on eBay - all in the name of charity