Wonga confirmed that it has secured the naming rights for Newcastle United's stadium and will rename it St James' Park.
Last year, the club changed the name of the stadium to the Sports Direct Arena after owner Mike Ashley's company.
But the old name will now return as part of the new sponsorship deal with the loan company.
A Wonga spokesman said:
"We listened over the last three days and we saw what really matters to the fans.
"Football is an emotional sport and it's obviously really important to them. We listened to what they wanted and that is why we have done it."
More top news
European Commission President Jean-Claude Juncker says the Prime Minister's 'fair and serious' offer to EU nationals doesn't go far enough.
Both the insulation and tiles used in cladding on the Grenfell Tower block also failed safety tests, police said.
Survivors and the families of victims of the Grenfell Tower tragedy will be given thousands in charitable grants.