I don't know how many people were listening to Ed Miliband's speech last week but it seems that one person was - and that's David Cameron. He's significantly upped his game it seemed to me here today.
I've been following him for a pretty long time - I think that was the best speech I've seen him give. Particularly in the sense that I haven't always felt that I actually understood what he was trying to do and what he stood for.
What he did do today was put out a pretty clear argument certainly on the economy, certainly on borrowing. He said in this environment the idea of borrowing more money is simply insane. I think most people here would agree he said it with greater clarity today than he has done before.
ITV News got instant reaction to David Cameron's speech from voters in Corby where a by-election is due to be held in November.
The Prime Minister said the power of enterprise and aspiration would help overcome the economic crisis.
Emphasising there's nothing complicated about him, the Prime Minister will stress how compassion is a key part of his philosophy for the UK.