The Prime Minister's speech at the Tory conference today wasn't just aimed at silencing critics within his party. It was also directed at voters in marginal constituencies like Corby in Northamptonshire, which is choosing a new MP next month.
ITV News has heard been following what a panel of Corby voters made of Nick Clegg's and Ed Miliband's conference speeches.
ITV News' Political Correspondent Romilly Weeks has been getting their verdict on Mr Cameron's:
ITV News got instant reaction to David Cameron's speech from voters in Corby where a by-election is due to be held in November.
The Prime Minister said the power of enterprise and aspiration would help overcome the economic crisis.
Emphasising there's nothing complicated about him, the Prime Minister will stress how compassion is a key part of his philosophy for the UK.