David Cameron spelled out the likely battle-lines for the next general election today, as he closed his party's conference.
He said he stands not for privilege, but for spreading it to the do-ers and the strivers in tough times.
ITV News' Political Editor Tom Bradby reports from Birmingham:
ITV News got instant reaction to David Cameron's speech from voters in Corby where a by-election is due to be held in November.
The Prime Minister said the power of enterprise and aspiration would help overcome the economic crisis.
Emphasising there's nothing complicated about him, the Prime Minister will stress how compassion is a key part of his philosophy for the UK.