A YouGov online poll on behalf of the think tank British Future suggests that 69% of people want Remembrance Sunday 2014 to be commemorated differently.
More than 80% of 1,700 British adults surveyed thought bells should be rung across the UK and flags should fly at half-mast, and just over half thought major sports events should be moved to another day.
But the survey also suggested people were divided over whether shops should be closed - with 45% for and 45% against the proposal.
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The company said its role was not to decide what was or was not compliant with local building regulations.