A YouGov online poll on behalf of the think tank British Future suggests that 69% of people want Remembrance Sunday 2014 to be commemorated differently.
More than 80% of 1,700 British adults surveyed thought bells should be rung across the UK and flags should fly at half-mast, and just over half thought major sports events should be moved to another day.
But the survey also suggested people were divided over whether shops should be closed - with 45% for and 45% against the proposal.
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Nearly 38,000 runners will hope to complete Sunday's London Marathon making it the biggest event in its 35-year history.
Rain across central Britain with longer, intense downpours with thunder in places this evening. A lucky few will stay sunny and dry.
Planning on going to the London Marathon tomorrow? Read our handy guide first!