Newcastle gets its St James' Park sign back

The ground had been called St James Park for over a century before briefly being known a the Sports Direct Arena. Credit: Twitter / @NUFCOfficial

Newcastle United have marked the reinstating of the St James' Park stadium name with a champagne celebration.

The moniker was in place for more than a century before club owner Mike Ashley named the stadium after his sportswear company Sports Direct.

But following a new - and controversial - sponsorship deal with payday lender Wonga.com, a replica of the old St James' Park sign was erected today.

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Anger at Newcastle Wonga deal

Newcastle United's decision to agree a sponsorship deal with payday loan company Wonga has prompted an angry reaction in the North East.