Whistles and flags have filled the streets of London today as thousands turned out for a TUC rally against the cuts.
It has come at a difficult time for the government with the loss of Andrew Mitchell and George Osborne being caught on the wrong ticket on a train back to the capital leaving them looking divorces from austerity Britain.
ITV News Political Correspondent Romily Weeks reports:
More top news
One might argue that David Cameron has just given a speech about a problem that doesn't exist and it is definitely one he can't change.
The complex mix of marketing, merchandising and psychology that sees shoppers parting with £360,000 a minute in the UK's shops.
The Black Friday madness got started early with police called to deal with hordes of frenzied bargain-hunters across the UK.