Former Tory chairman Norman Tebbit has attacked David Cameron and the coalition, accusing them of a lack of competence.
Writing in the Observer, he says that the government "has let itself be called a government of unfeeling toffs."
The trouble is that there is simply nothing that can be done to convince the public that the more and more wild accusations of arrogant toff behaviour are more than somewhat overdone.
At such times, as many of us have learned from painful experience, it is best to change the subject.
This government has earned a bad name for being a government of toffs who neither know, nor care, how the other half lives.
David Cameron admits it 'became apparent' to the former Chief Whip that he could no longer do his job. So why was it not apparent to the PM?
Government Chief Whip Andrew Mitchell has resigned after swearing at police guarding Downing Street.
Losing one's temper with a police officer would be excusable in most people, but for the Tory chief whip to do means so much more.