Disney chairman: Star Wars deal to generate 'significant long-term value'
Robert Iger, chairman of the Walt Disney Company, said the deal would "generate sustained growth and drive significant long-term value."
– Robert A. Iger, Chairman, The Walt Disney CompanyLucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas.
This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney's unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value.
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