The Chief Executive of SSE, Ian Marchant, said it was "unfortunate" the company had to put prices up in October, but said it was necessary to stop the retail division losing money. Figures show the average profit made by supplying energy to SSE customers works out at 20 pence per account per week.
Ian Marchant posted a full message on YouTube. Watch his video here.
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Shadow chancellor John McDonnell has backed a free vote for MPs on the issue.
Savers into the new scheme can expect rates as high as 4 per cent from some banks.
Very windy with gales possible