This is a really dispiriting result so close to Christmas. September's slight upturn in sales offered retailers mild cause for cheer, but it was frustratingly short-lived. Consumer confidence dropped to a six-month low in October and this has led to sales growth almost grinding to a halt at a critical point. With Christmas fast approaching, retailers will be hoping that the festive feelgood factor translates into a much stronger showing next time.
Weakening consumer confidence has led to a much worse than expected October for retailers. Retail sales volumes dropped 0.8% month-on-month.
The traders and locals on Horley High Street are determined to fight the seemingly endless tale of decline.
Another drip of bad news for Britain's battered retailers. Retail figures for October show sales are down 0.8% compared with September.