On the day the world hoped the Egyptians would negotiate a ceasefire, Hamas have chosen to ramp things up considerably by taking aim at Jerusalem.
Yesterday, and again today, they targeted Tel Aviv, which is Israel's heart.
Now they have targeted Israel's soul: Jersualem.
It's also the third holiest site in Islam. Not even Saddam Hussein dared fire at Jerusalem - no Hamas has apparently chosen to do so; its hatred of Israel apparently superseding any other concerns.
The attacks on Tel Aviv and Jerusalem mean that roughly half this country's population was in range of the Gaza rockets.
The key questions tonight are: How many more long range missiles are left in Gaza, and can Israel take them out using air power alone?
Today's bombing in Tel Aviv is reminiscent of six years ago and could mark a serious escalation in the conflict.
A truce in Gaza suits all sides but none of the groups seem interested in a long-lasting solution.
A complex system of air defences has been instrumental in protecting Israel's population from incoming rockets.