Palestinian journalist Sharif Nashasibi has told Daybreak that "Gaza is ignored until and unless these rockets are fired".
He added: "Unfortunately what we have here is electioneering. There's an election coming up in Israel. Politicians want to talk tough and act tough as it wins votes."
Today's bombing in Tel Aviv is reminiscent of six years ago and could mark a serious escalation in the conflict.
A truce in Gaza suits all sides but none of the groups seem interested in a long-lasting solution.
A complex system of air defences has been instrumental in protecting Israel's population from incoming rockets.