Daybreak's Health Editor Dr Hilary Jones has told viewers that Norovirus is "very bad news".
He said: "Although it's not hugely a life-threatening it is the most common form of gastroenteritis in adults in the UK."
More top news
Shadow business secretary Rebecca Long-Bailey has called for "immediate" relief to prevent thousands of companies going out of business.
A spokesperson criticised the behaviour of a "small number" of fans at the game between Birmingham City and the Wolverhampton Wanderers.
Those taking part in the bizarre trend say the combination of fruit juices and hot water makes for a uniquely liberating experience.