The The Office of Fair Trading launched a study into NHS and private dentistry in September 2011. These issues included:
- Concerns about the accuracy of pricing and treatment information provided to patients, potentially causing them unnecessary costs.
- The high number of dentistry complaints reported to Consumer Direct (a consumer feedback service operated by the OFT).
- Concerns about patients not being able to access dental services directly (such as seeing a dental hygienist), and instead having to access services through their dentist first, incurring additional charges by doing so