Government target 'irresponsible drinking' with minimum alcohol pricing

Ministers have defended controversial plans to ban cheap deals on alcohol in England and Wales, insisting they would save hundreds of lives every year.

The coalition is proposing a minimum alcohol price of 45p per unit and an end to multi-buy offers.

ITV News Consumer Editor Chris Choi reports:

Read Chris' blog on the key questions posed by the industry over these plans.

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Minimum alcohol pricing

Ministers have defended controversial plans to ban cheap deals on alcohol in England and Wales, insisting they would save hundreds of lives every year. The coalition is proposing a minimum alcohol price of 45p per unit and an end to multi-buy offers