Hit elf and safety video inspired by The Hobbit

A video released by a New Zealand airline to help promote passenger safety on-board its aircraft has racked up nearly 10 million YouTube hits online - thanks to its Hobbit-inspired theme.

Featuring a brief cameo appearance by legendary director Sir Peter Jackson, air hostesses run the adventure-themed video and advise passengers dressed in fantasy attire from the film.


World premiere of The Hobbit

New Zealand's capital city Wellington is preparing itself for the world premiere of The Hobbit: An Unexpected Journey. The movie is director Peter Jackson's first film in a new triliogy based on the stories of J.R.R. Tolkien.