A video released by a New Zealand airline to help promote passenger safety on-board its aircraft has racked up nearly 10 million YouTube hits online - thanks to its Hobbit-inspired theme.
Featuring a brief cameo appearance by legendary director Sir Peter Jackson, air hostesses run the adventure-themed video and advise passengers dressed in fantasy attire from the film.
More top news
You can buy just about anything on Alibaba, including some very unusual items.
Firefighters across California have been battling major wildfires in what could be the most destructive wildfire season on record.
This summer's fundraising juggernaut, the ALS Ice Bucket challenge, has raised almost £7m in the fight against Motor Neurone Disease.